Oh, Square Enix… You Is Crazy
Square Enix President Steps Down As Titles Are, Apparently, Underselling
Square Enix have had a bad day. Firstly their president, Yoichi Wada, has stepped down from his position at the head of the company after an extraordinary loss for the current fiscal year. The Japanese based publisher plans for the current representative direct Yosuke Matsuda to succeed as president as the company reorganises their management among other reforms to the business.
Squeenix becomes the second high profile publisher to loose their CEO in just over a week after EA CEO, John Riccitiello, stepped down last Monday.
Square Enix said: “In view of the rapidly changing environment of the game businesses, the company has decided to implement major reforms and restructuring in its development policy, organizational structure, some business models, and others.
“The company expects that the representative directors will change. Such change is subject to a resolution by its 33rd annual general meeting of shareholders to be held in late June, 2013, and a resolution by its board of directors meeting to be held after the said meeting of shareholders.”
THEN, The Final Fantasy publisher revealed that some their top tier western developed titles have not been sold in western markets. Except they are not.
Apparently, EU and US sales of Tomb Raider, Sleeping Dogs and Hitman: Absolution were described as weak. By the end of this financial year on March 31st, this Sunday, the games are expected to have shifted 3.4 million, 1.75 million and 3.6 million respectively. And that number excludes digitally downloaded sales.
Square Enix didn’t reveal its internal sales targets for the console game trio, each of which was generally well received by their critics
While Square Enix did not make their internal sales number public, they are a little bit more than crazy if they think that almost nine million units for games from what is, essentially, their secondary publishing arm Eidos. Are they sick on all the money they are getting from All The Bravest. Did Final Fantasy XIII-2 out sells everything ever? It didn’t. It’s time for Square Enix to face up and give us a bit of honesty. The apparently ineffectual publishing arm of Eidos is just being blamed for the shortcomings of the eastern half of the company. If they spent less on ridiculous CGI movies that attempt to pass for games and ridiculously priced iOS titled, they could probably put some more money into fantastic games like Tomb Raider and make them even better.